Studying Consumer Behavior

Write 6 pages with APA style on Studying Consumer Behavior. The basic aim of consumer behavior is to fathom the decision-making process of a buyer and hence the study of consumer behavior is applicable to both groups as well as individuals. While studying consumer behavior, we need to understand that influences, may it be from family, friends, social groups, and peers, play an important role in determining the decision-making process of an individual. Consumer behavior has been perfectly defined by Blythe. He says, “The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.” (Blythe, 2006)The basic model of consumer behavior, as compiled by Engel, Kollat, and Blackwell and known as the EKB model, clearly states that there are five stages through which a consumer recognizes a particular problem before reacting to it in an appropriate manner (Blythe, 2006). The first stage is the problem recognition stage, wherein a consumer perceives a need and feels the urge to resolve the problem. We can say that he is self-motivated while doing so. The second stage according to the consumer model, relates to information search, wherein a consumer searches for the relevant information which is imperative to make a purchase decision. Out here, the consumer makes use of his perception skills. The third stage in the EKB model is the information evaluation, wherein the consumer does a comparative analysis by viewing more than just a single brand or product. Out here, the consumer is forming an attitude towards a particular product. The decision-making stage is considered as the fourth stage in the decision-making model, wherein the consumer takes a final decision on the purchase. Out here, the consumer is said to be forming integration towards the product of his/her choice. The last stage is the post-purchase evaluation, wherein the consumer analyses his purchase decision. In this stage, the consumer is said to be learning from his past decisions. (East, Vanhuele, & Wright, 2008)&nbsp.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with TermPapersForMe
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 10k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Psychology
Very clear, and complete information presented. I, thank you for all of your hard work, appreciate it!
Customer 452483, August 9th, 2021
English 101
na
Customer 452547, March 22nd, 2022
Sociology
Thank you so much! Appreciate it!
Customer 452483, November 8th, 2021
Psychology
On point! Appreciate all the hard work!!
Customer 452483, August 16th, 2021
Nursing
Excellent!!! Thank you.
Customer 452487, September 13th, 2021
Nursing
Good job! Thank you.
Customer 452487, October 26th, 2021
Mathematics
Thank you, great work!
Customer 452483, July 19th, 2021
English 101
Perfect! Very informative! Appreciate all of your hard work! Thank you very much.
Customer 452483, September 22nd, 2021
Biology (and other Life Sciences)
Power Point Presentation was great, appreciate all of your hard work. Thank you!
Customer 452483, August 9th, 2021
Psychology
Thank you so much for all of your hard work, appreciate every bit of it!
Customer 452483, September 6th, 2021
Nursing
Good job! Thank you
Customer 452487, October 17th, 2021
Communications
Thank you so much!
Customer 452461, June 23rd, 2021
1159
Customer reviews in total
96%
Current satisfaction rate
2 pages
Average paper length
47%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon TERM15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat