Product Mix Strategy
Compose a 1500 words assignment on product mix strategy for amazon, google and facebook. Needs to be plagiarism free! The company offers products in the areas of technology, books, gaming, filmography, music, clothing, and equipment. In 2012, Amazon unveiled the Kindle tablet device that was optimized for reading e-books. In early 2014, the firm launched the Amazon Fire TV, an appliance for digital media that also acted as a set-top box. Later on, Amazon widened its product mix by venturing into the smartphone market with its Fire phone devices.In 1998, Google was established and immediately ventured into the search engine segment. The market leaders at that period were Yahoo, MSN, and AOL. The search engine service was the sole product offered by Google. Owing to the unprecedented success of its search engine, Google began to provide text advertisements to enterprises that needed to target various consumer demographic niches based on what they searched (Deighton & Kornfeld, 2013). The advertising function, AdWords, was priced based on the number of persons who selected an advertisement textbox. Google launched AdSense in 2003 to provide advertisements on other relevant search pages other than exclusively on the Google Search page. In 2004, Google ventured into the webmail sector by launching Gmail, a free web emailing service that also offered to advertise. Google increased its IT product base by acquiring online content providers such as Picasa, Froogle, and Blogger. In 2006, the company acquired YouTube, a video sharing web service that also offered online advertisement (Deighton & Kornfeld, 2013). YouTube also offered provided subscriptions to digitals content channels. Further acquisitions of DoubleClick and AdMob helped Google diversify and intensify its online marketing products in the online marketing and mobile marketing sectors. The company developed the Android operating system for mobile devices. Google acquired a Japanese phone manufacturing company, Motorola, in 2011 that enabled Google to offer cellular products. . .