Health Behavior Assignment 3

Health Behavior Assignment 3

You have two assignments in this unit. Be sure to complete both assignments and submit them to their respective Dropboxes for proper credit.
Assignment 1
Health Behavior Theories:
Social Cognitive Theory
Threefold Stepwise Implementation Model
Elaboration Likelihood Model
Reception Yielding Model
Purpose:
Through completion of this assignment, you should demonstrate an understanding of social cognitive theory and health communication constructs.
Instructions:
Please submit a response to each of the following questions:
How might each of the five key constructs of social cognitive theory apply to a health promotion program? (200 words)
Describe the threefold stepwise implementation model and explain how key social cognitive principles would be employed in each of the three levels. (200 words)
Provide an example of the Elaboration Likelihood Model applied in the practice of public health. (200 words)
Provide an example of Reception Yielding Model applied in the practice of public health. (200 words)
Please submit a response to each of the following questions:
Submit your responses to the Unit 6 Assignment 1 Dropbox.
Assignment 2
Health construct:
Purpose:
For this assignment, you will specify multiple targets and levels of intervention for social and behavioral science programs or interventions.
Instructions:
Nagy (2012) stated: “Commercial marketing tries to change people’s behavior for the benefit of the marketer; social marketing tries to change people’s behavior for the benefit of the consumer, or of society as a whole.” In this assignment, you will identify a health-based social marketing strategy or advertisement. In 4-5 pages, analyze this strategy or advertisement in terms of the “4Ps of Social Marketing.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.