Discussion: PSA Parents
Discussion: PSA Parents
The audience of this PSA are parents of children between the ages of 0-6, as most of the vaccinations are given to this age group. Most parents with children of this age group are increasingly choosing not to vaccinate their children, thereby rendering the country vulnerable to vaccine preventable disease. The measles outbreak of 2016 and 2017 is proof of how serious this issue is. Measles was eliminated from the U.S. in 2000, but with the recent increase in the anti-vaccination movements across the country, this disease is back (vaccines.gov). Overall the disease rates are low in the U.S with many diseases under control, but this can change as an outbreak is just a plane ride away (cdc.gov). Therefore, this PSA is designed to remind them of why vaccinations are there in the first place and how by vaccinating their children they not only protect their kids but children around their kids as well. It also helps promote seasonal vaccinations such as the flu shots.
I would like this PSA to be played at kindergartens and play schools. I chose to make a 40 sec video, as it doesn’t take time away from parents but yet gets the point across. I’ve used bright colors and animations in the video with a cheerful music in the background, to attract the audience. I would evaluate this effectiveness of this PSA based on the coverage rates at the kindergartens or play schools the video played at.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.