Discussion: Education health care or the food industry

Discussion: Education health care or the food industry

Discussion: Education health care or the food industry

Choose one of the following areas: education, health care, or the food industry (fast food, farming, marketplaces—your choice on the sub-focus) and do a web search of several online businesses. For health care, you might choose insurance companies, hospitals, or pharmaceuticals; ensure that the businesses are similar in nature.

On the websites you reviewed, did you see similar language or delivery of products? Because of this similarity, do consumers generally make good decisions that are well thought-out, or do they tend to believe marketing information at face value?

4-2 Short Paper: Do Workers Work Off a Script?

Venture out into the “real world”€ and observe and report on predictable behavior of workers in fast food and retail settings, producing a comparative analysis and report.

Alternative: If you cannot physically go to these locations, you will instead visit websites for fast food restaurants and retail stores and look for scripting in the language of the websites.

Please differentiate this assignment from your discussion by focusing on workers. If you cannot physically go to these locations, then your paper should focus on the people presenting the products on the websites. What do they look like? What language is used to represent them?

From a personal standpoint, as a worker, have you ever worked in a situation where you were expected to market or promote products or services as part of your job duties? If so, were you required or encouraged to use scripting to deliver a certain message? How did you feel about doing this?

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

 

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