The primary objective of the Individual Assignment will be: Proposing a digital marketing campaign for ScotRail so that it can gain participation from 1,500 passengers across Scotland that will see them combining train and bicycle travel to make their business, commuter, or leisure journeys. These can be current train passengers or those who have previously used their car to make journeys. The campaign will run for two months (November 2020 to December 2020) and convert to participation from 1,500 passengers by January 31, 2021. Your budget is £60,000. Word Limit The limit for the Individual Assignment is 2,000 words (+ or – 10%). FURTHER INSTRUCTIONS IN THE WORD DOC.
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